Optimize your information architecture with our Card Sorting UX tool
When you have many pieces of information and content being included in your digital asset, our Card Sorting UX Tool can help you understand how your customers want to see information organized.
What is Card Sorting?
Card Sorting is a popular tool for exploring the “Mental Model” of participants as they search for information, products or solutions and therefore for optimizing the Information Architecture (IA) of websites, mobile apps, desktop applications and prototypes.
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Card Sorting UX Benefits
Ensures you have a coherent information architecture that matches the mental models and expectations of your users and customers.
Optimizes the accessibility and ease of discovery of your menus and navigation paths.
Explores whether the names of categories and products are understandable and match your user and customer expectations.
Fully Customized Card Sorting UX Tool
You can easily upload the different “cards” (information, products, solutions) you want to evaluate. Define the categories you want to test (Closed Study), or allow participants to create the categories themselves (Open Study) or combine both methods (Hybrid Study). You can also randomize the order in which the different elements (categories and cards) will be shown to participants during the study.
The Userlytics platform includes an advanced metric system to analyze and share with others the data and insights you obtained. Additionally, you will see our Artificial Intelligence (AI) based recommendations leverage an advanced proprietary algorithm as well as success rates in similar industries.
Leverage our experts for your Card Sorting UX needs
In addition to our platform and global panel, leverage our experts for your Card Sorting UX needs. We offer optional UX Consulting services, including script design, analysis, reports with recommendations, diary studies, moderated testing, project management for testing with children (including parental consent) and similar.
FAQs
What is card sorting in UX?
Card sorting is a UX research method where participants organize topics into categories that make sense to them. It helps designers and information architects create user-friendly navigation structures by understanding how users group and label information.
When should you use card sorting?
Card sorting is ideal when you are in the process of creating or restructuring an information architecture. It’s particularly useful during the early stages of design to understand user expectations and preferences for organizing content.
What are the pros and cons of card sorting vs tree testing?
Card sorting helps create an effective information architecture, while tree testing is used to validate that architecture. A key benefit of card sorting is that it aids in building from scratch, whereas tree testing ensures your design is intuitive. However, card sorting may not be ideal for validating an existing structure, and tree testing can struggle to provide insights into why certain structures fail.
What is tree testing in UX?
Tree testing is a usability technique used to evaluate the findability and information structure of a website. It involves presenting users with a 'tree' structure (a simplified navigation path) to see if they can locate specific items. Tree testing is often conducted after an initial card sorting phase to assess the effectiveness of the architecture.
When should you perform a tree test?
Tree testing should be conducted once you have a draft of your information architecture and want to validate it with real users. It’s particularly useful for ensuring that users can easily find the content they need.
What are some examples of card sorting and tree testing?
An example of card sorting would be asking users to organize different types of product categories on an e-commerce website. Tree testing could involve presenting users with a simplified navigation structure and asking them to locate where they would find a specific product or piece of information.
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