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Mixed method user research

Choose from quantitative, qualitative, usability, information architecture, moderated, and unmoderated usability testing to get the UX insights you need to improve your customer and user experience.

Infinite possibilities


Think-Aloud and Interview Style

Content Testing

Content and
Copy Testing

Information Architecture


Surveying &  Quantitative Usability Testing

Quantitative Usability Testing

Additional Advanced Methodologies


Think-Aloud and Interview Style

Unmoderated Sessions

Participants are asked to complete a series of activities using their own devices in a natural setting. No moderator is present, so participants are able to naturally answer questions and solve problems.

Moderated Sessions

A moderator helps guide participants through a particular set of tasks or questions, probing deeper into the behaviors and pain points of the participant to yield more specific results.

Focus Groups

This conversational-style interview gathers 4+ participants, fostering spontaneous, free-flowing responses. Enlist our UX Consulting department for an additional cost to facilitate this engaging session.

Content and Copy Testing

A/B Testing

Using this type of testing allows you to compare and contrast two versions of an asset, such as a web page or elements of a web page, against each other.

Preference Testing

While being presented with two options at the same time, participants are asked to choose which of the options they prefer and to provide details on why they’ve made that selection.

 This form of testing is used to understand the initial impressions, perceptions and takeaways that a user immediately has after interacting with a design – within the first 5 seconds.

First-Click Testing

While being prompted to complete a certain task, a participant’s first reaction or click is tracked and noted, alongside how long it takes to complete that given task.

Exploring Information Architecture with Tree Testing Tools

Card Sorting

Participants are asked to organize words or themes (cards) into what they consider to be logical groupings (categories). This process, facilitated by tree testing tools, can be “open,” where participants create their own categories, “closed,” where categories are predetermined, or “hybrid,” a mix of both styles. Utilizing tree testing tools in card sorting results can lead to improved usability and intuitive information design, making your website more user-friendly and easier to navigate.

Tree Testing

Often referred to as “reverse card-sorting,” tree testing is a pivotal method used to evaluate a site’s hierarchical organization with the aid of tree testing tools. When prompted with a task, participants use these tools to select the category and its subsequent pathway in order to locate a certain element on a page. This process highlights the number of steps needed to reach a desired page and provides crucial information on how logical and intuitive a website’s hierarchy is, thanks to the insights offered by tree testing tools.

Quantitative Usability Testing

Customer Research Surveys

Surveys and survey style questions are used to ask direct, pointed questions, and can be applied individually or in combination with other usability methods. They provide efficient and scalable data, offering quantitative insights for informed decision-making.

Net Promoter Scores (NPS)

An NPS helps  measure the likelihood of a customer recommending a brand. Participants use a scaling system to place themselves between 0 and 10, with ten being very likely to recommend a brand. This results in a net percentage score.

System Usability Scale (SUS)

Presented as a 10-part questionnaire, a SUS helps provide instant feedback on usability. Responses range from strongly agree to strongly disagree, with questions pointing to the overall customer experience and product usefulness.

Other Usability Testing Methodologies

Heuristic Analysis

Experience usability excellence with heuristic analysis, conducted by our team of UX experts. Assess the usability of your asset by benchmarking it against industry standards, leveraging cutting-edge UX research tools.

Diary Studies

Dive into user behaviors with diary studies, conducted over an extended period. These longitudinal studies, spanning five days to a month, offer profound insights into user habits and behaviors, made possible with advanced UX research tools.

Competitive Analysis

Reveal brand distinctions through competitive analysis. Uncover the strengths and weaknesses of competing brands, utilizing advanced UX research tools to highlight features that differentiate products within the industry

Customer Journey Mapping

Navigate user paths seamlessly with usability testing tools. Leverage our journey mapping methodology to optimize processes such as product discovery, evaluation, and onboarding, ensuring a seamless experience with innovative UX research tools

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next UX study

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Userlytics tells you WHY.

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