The ULX® Benchmarking Score: A New Era In UX Benchmarking
Welcome to our webinar on mastering UX benchmarking with the ULX® Benchmarking Score.
In the ever-evolving technological landscape, understanding and improving user experience is paramount. The ULX® Benchmarking Score, developed by Userlytics, offers a groundbreaking approach to benchmarking the entire spectrum of user experience, going beyond traditional usability metrics.
This unique benchmarking tool gives you a 360-degree measurement of user experience by evaluating 18 key UX attributes across 8 critical constructs, including Usability, Appeal, Trust, and more. The ULX® Benchmarking Score gives you a holistic overview, enabling a comprehensive analysis and comparison of your digital assets against industry standards and competitors.
Beyond Usability: A Holistic UX Measurement
Discover how the ULX® Benchmarking Score empowers you to transcend conventional usability testing. Learn about its capacity to offer insights into every facet of the user experience, ensuring that your app or website is not only functional but also engaging and memorable. Our webinar delves into the methodology behind the ULX® Benchmarking Score, showcasing how it encapsulates the full user experience spectrum.
Who is it for?
This webinar is a great resource for product managers, UX designers, UX researchers, and digital marketers seeking to elevate their UX benchmarking practices. Gain in-depth knowledge of the ULX® Benchmarking Score’s framework, understand its application in real-world scenarios, and learn how to leverage this tool to identify and address UX challenges effectively.
Remember, optimizing the user experience is not just about fixing usability issues; it’s about creating an appealing and memorable journey for your users. The ULX® Benchmarking Score is your key to unlocking this potential.
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About the Author: Sarita Saffon
Sarita Saffon is a UX Researcher with extensive experience in conducting end-to-end market, brand, consumer and design research, using both quantitative, qualitative, and mixed methods. She has been working in the research field for over 7 years, both on the client and the consulting side, and in diverse industries from technology to consumer goods. Her goal is to be the voice of users inside the businesses, so that their viewpoint is taken into account, achieving this by transforming their opinions and behaviors into actionable insights that help companies make user-centered and data-based decisions.
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Tree Testing: Tree testing, also known as reverse card sor information architecture t, focuses on evaluating the organization and structure of a website’s navigation or information hierarchy. Participants are presented with a text-based representation of the website’s structure (without visual design elements) and are given specific tasks to find information within the structure. The goal is to identify potential issues or inefficiencies in the website’s navigation and information architecture. When conducting csorting or 3testing studies, it’s important to consider factors such as selecting appropriate participants, defining clear tasks or instructions, analyzing the results, and deriving insights to inform design decisions. Remember to check the Userlytics platform for any updates or new features they may have introduced since my knowledge cutoff. Additionally, keep an eye on other dedicated tools that specialize in card sorting and tree testing for a more tailored and focused research experience.
