Sarita Saffon

Sarita Saffon is a UX Researcher with extensive experience in conducting end-to-end market, brand, consumer and design research, using both quantitative, qualitative, and mixed methods. She has been working in the research field for over 7 years, both on the client and the consulting side, and in diverse industries from technology to consumer goods. Her goal is to be the voice of users inside the businesses, so that their viewpoint is taken into account, achieving this by transforming their opinions and behaviors into actionable insights that help companies make user-centered and data-based decisions.