Continuous Discovery with Userlytics
In a digital landscape driven by data, analytics offer invaluable insights into user behavior. However, they often present a fragmented view, leaving a critical gap in understanding the ‘why‘ behind user actions. Usability testing, a cornerstone of Userlytics, bridges this gap by immersing you in the real-world interactions of your users. Experience the power of genuine user feedback to transform your digital presence and ensure a seamless, user-friendly experience.
Overview of the Continuous Discovery Service
The Continuous Discovery service is designed to support your product team in maintaining an ongoing dialogue with users, helping uncover customer needs, pain points, and desires. This continuous feedback loop aligns with the Opportunity Tree framework, promoting iterative growth and refinement.
Key Features:
- 15 to 30 Minute Moderated Sessions with ‘broad based participants’: Conducted weekly, these sessions provide a space for non-structured interviews with users of your preferred profile.
- Flexible Scheduling Options:
- 1 session per week: Minimum 6 months, maximum 12 months.
- 2 sessions per week: Minimum 6 months, maximum 12 months.
- User Recruitment: Our operations team ensures 1–2 users are recruited weekly to participate in these sessions. These participants must be what we refer to as broad based demographics, 5% incidence rate in the US, UK, Canada & Australia.
- Remote Flexibility: Leverage Userlytics’ global panel and platform to connect with users from anywhere.
Client Responsibilities
Define Project scope:
Client has the option to select the recording platform: Desktop, Mobile & Zoom Integration
Participants must be what we refer to as broad based demographics, 5% incidence rate in the US, UK, Canada & Australia.
1 session per week or 2 sessions per week.
Optionally, clients can schedule availability for 6 or 12 months in advance for seamless planning.
Define Availability:
Clients must schedule their availability a month ahead of time for their chosen service:
1 session per week or 2 sessions per week.
Optionally, clients can schedule availability for 6 or 12 months in advance for seamless planning.
Session Booking:
Use the Userlytics Dashboard to add time slots for the sessions. (Refer to screenshots and step-by-step instructions provided below.)
Ensure time slots are consistent with the agreed service frequency.
Cancellation policy: Cancellations with <4h or no-shows are charged at 50% of the total individual session cost
Prepare for Interviews:
Identify the desired participant profile for each session.
Prepare a non-structured interview agenda to gather insights effectively.
How the Service Works
Client Scheduling:
Clients set their availability in the Userlytics Dashboard.
Availability must be submitted at least one month in advance.
Weekly User Recruitment:
The Userlytics Operations Team will recruit users matching your specified profile.
Users are scheduled for your pre-booked time slots.
Conducting Sessions:
Use the scheduled 30-minute time slots to conduct non-structured interviews.
Discuss customer needs, pain points, and desires to inform and update your Opportunity Tree.
Iterate and Refine:
Use insights gained from these sessions to iterate on your product, addressing real customer needs in real time.
Benefits of Continuous Discovery
- Empower Product Teams: Maintain a direct line of communication with your target audience.
- Rapid Insights: Gain actionable feedback to inform design and development decisions.
- Scalable Solution: Adapt scheduling and session frequency to fit your team’s capacity and needs.
How to Book Moderated Sessions in the Userlytics Dashboard
How Do I Schedule my Moderated Session(s)?
To schedule the date and time of your moderated study, click on “Schedule” from within the menu at the top of the study builder. Then, a calendar will appear. You can select the correct timezone by using the drop-down menu in the top right corner.
Now, click on any available time slots within the calendar to schedule a moderated session during that time.
Once you select a time slot, a dialog box will appear with various session details. Choose the date and time of your session, and list any observers you would like to invite. Once you have finished entering the details for your moderated session, select the button that says “Create.”
After clicking “Create,” a new block will appear on your calendar indicating the open moderated session you have scheduled. When participants are invited to your usability study, they will be able to choose from all the open moderated sessions you have created based on their availability. We highly recommend adding more slots than the number of participants you’re looking to test with, in order to provide more flexibility.
Selecting the block on the calendar will open up a new dialog box that shows information about that moderated study session, including the date and time, any invited observers, and whether or not a participant has booked your session yet. You can click the “Edit” button to change any session details, and click the trash can icon to delete the session.
Once invited to your moderated study, your participants will be able to choose from all the open testing sessions you designate. Once they choose a specific session, you will receive a notification and will be able to add the testing session to your personal calendar.
Can I add observers to my Moderated Session(s)?
Yes, you can add any of your colleagues or stakeholders as observers in any Moderated session. They don’t need to have a Userlytics account created and they will be hidden in the background with the ability to hear everything in the session. Observers will always be muted by default when they join a session but they can unmute themselves on demand. Observers will also have the ability to communicate through chat with the Moderator and add notes in the session.
To add an observer click on any time slot you have in your calendar and click on the edit button in the bottom right corner.
Next, click on the “Invite an observer” button.
Finally you can add the name of the observer and their email address. Once you click on save changes all the observers will receive an email invite with all the details for the session.
Notes for Clients
- Session Agenda: To maximize the value of these sessions, ensure you have clear objectives and key questions for each interview.
- Flexibility: If your schedule changes, contact the Userlytics Operations Team (operations@userlytics.com) for adjustments.
This service ensures that your team always has access to fresh insights, fueling continuous discovery and product growth.
Let’s work together on your
next UX study
Create positive user experiences and keep customers loyal to your product and brand.
Analytics tells you what,
Userlytics tells you WHY.