Skip to content

Defining Target Customer for UX Testing

 By Userlytics
 Mar 17, 2022
 1371 views

Defining Target Customer for UX Testing

How to identify your target customer for UX testing

As a UX researcher or designer, it’s important to have a clear understanding of your target customer before beginning a remote UX study. This helps you make informed decisions about what to test, how to test it, and who to target your findings toward. There are a few different ways that you can identify your target customer for UX testing. In this blog post, we’ll explore a few of those methods and offer some tips for making the most out of your target customer research. Keep reading to learn more!

Consider your Product / Service

First, consider what type of product or service you’re offering. What need does it address? Once you have a good understanding of that, you can start to narrow down who would be most likely to use and benefit from it. Think about factors like age, gender, location, and interests.

Consider your Direct Competitors

Understanding your competition can be a helpful way to gain insights into the minds of your target customers. What are they looking for? What do they value? What motivates them? By answering these questions, you can begin to get a better idea on who your own target customer is. You can even consider  A/B testing your competitor’s product or digital asset against your own to gain a clearer understanding of what your customers prefer among each brand.

By understanding your competition, you can also get a better sense of your own unique selling points. This can help you craft a more effective marketing strategy and position yourself in the market more effectively.

Use Existing Customer Data

Use any existing data you have about your customers to help inform your decision. Who typically uses your product or service? Is it skewed toward one gender in particular or a specific age segment? While part of your reason for conducting remote UX testing is likely to gain a more accurate picture of your target Persona, you likely already have some of the pieces of information needed to complete the puzzle of who they are and what motivates them. Some areas of data you may be able to look at to gain a better understanding of your target customer are your social media following demographics and business reviews for your brand on Google or Yelp.

Ask your Customers Directly

And if all else fails, reach out to who you suspect to be your target market directly and ask them! This can be achieved by conducting market research, surveys, and interviews with your potential users via a Userlytics unmoderated or moderated usability study. You can ask them if your product or service is one they have used in the past, or one they would be likely to use. Use advanced UX testing metrics like the System Usability Scale (SUS) or Net Promoter Score (NPS) to gauge their interest in your brand. Once you know who your target customer is, you can tailor a follow up UX study to their needs and ensure that you’re getting accurate feedback.

Analyze Results and Begin Iterative UX Testing

Once you have an idea of who your target customer is, you can begin more thorough UX testing with members of Userlytics’ global panel, your own contacts, or if needed, specially recruited participants for a very niche persona. The results you gather from your first rounds of testing will give you an idea as to whether or not your initial assumptions about your customer were correct.

Remember: UX testing is not a one-time effort. In order to build a truly memorable and positive user experience for your customers, you must continually gather data from them on what their changing needs and expectations are. Userlytics can help you segment your audience and continually test them over time to ensure your product or service is meeting their needs.

In Conclusion

Now that you know how to identify your target customer, it’s time to put that knowledge into practice. At Userlytics, we can help you conduct remote UX studies with your target Persona so you can gather the data needed to improve your customer experience and the usability of your website or app. We have a panel of over 1,300,000 participants from all over the world who are ready and willing to give feedback on your prototypes and designs. Contact us today to get started!

Didn’t find what you were searching for?

Related posts

Things to be Thankful for: Advantages of Professional Peer Support in UX Research Thanksgiving is a time to reflect on all the things we are thankful for. As user researchers, we are thankful for the ability to connect with our peers and
2022 has been a busy and exciting time at Userlytics. We’ve launched several new features and capabilities, including sentiment analysis, accessibility testing, the ULX score, and VR testing. These newly implemented tools were designed to enhance your experience and provide you with
As staples of nearly all research conducted today, many people think they know about the differences between qualitative (qual) and quantitative (quant) testing. However, in the context of user research, these two methodologies are often used interchangeably. So how does one know
Understanding what democratizing user research means is not as simple as searching for the definition online, or asking a colleague for a quick summary. In a general sense, the universal definition is “providing all stakeholders with access to user insight and UX
It's no secret that a good website or app user experience is crucial for boosting sales. In an offline location such as a store or restaurant, being physically present may keep a prospect even if the experience is subpar. But in an
For many researchers working in UX, quantitative data analysis can cause a lot of anxiety. UX researchers provide interpretations that can impact businesses with said data, which can be an overwhelming amount of pressure. There are many reasons UX researchers are often
If you’re a UX researcher, you probably already know how important it is to carefully consider every step of a research plan: You need to make sure you understand the problem space, choose the most suitable research methods, identify and recruit the
In remote user experience and usability testing, there are a variety of factors that contribute to valuable, authentic user data that can be used to improve your brand’s user and customer experience. Among those factors are the quality and authenticity of the
Are you thinking about doing some user testing on your website, app or prototype? Are you currently weighing up the different options available to you? Should you use a free video-conferencing tool or a paid user testing platform? What are the differences
If you visited a complex website and found everything you were looking for with ease, it was unlikely a coincidence. A well-designed website structure is often the result of careful user research and testing, following information architecture principles and best practices. So
While remote user experience testing significantly enhances researchers' ability to reach test participants, these participants’ technical skills and access to technology can often vary greatly. Therefore, it is important to design and administer remote tests that facilitate participants' varying technical skills and
Userlytics prides itself in being a truly global platform. With over one million panel testers in over 150 countries, we are happy to say that we are able to find and test your target customers, wherever they may be. With the inception
In today’s highly digital world, cybersecurity is of the utmost importance when running day to day business operations. As usability testing grows in popularity, so does the need to choose a UX platform that values your company's privacy and security. But how
Userlytics makes user experience testing easy, efficient and fun with its state-of-the-art no-download web recorder. This revolutionary user experience testing recorder allows participants to jump right into usability tests directly with a simple click of a button; this means you can more
Moderated testing is a great opportunity to get thorough and instant feedback from users all around the world. This type of testing involves a live, online interview where you are face-to-face with your users via webcam, asking them questions, guiding them through
Researching the ins and outs of your business is integral to setting your company up for success. Increasingly, fine-tuning and improving your customers’ brand experience has become one of the top priorities for businesses. With customer expectations being at an all-time high,
Are you a UX researcher who mainly conducts in-person studies and you’re looking for some online alternatives to get you through this unusual period of lockdown and social distancing? Or perhaps you’re someone who is starting their path down UX enlightenment, looking
INTRODUCTION Given the current world health and associated economic crisis, Userlytics ran a qualitative moderated ("Live Conversations") user experience study with participants in the US to determine how respondents’ online shopping behavior has changed as a result of the pandemic. The following
Imagine a scenario where a user is shopping online and stumbles across a product she likes, but the product’s description doesn’t tell her everything she needs to know before making a purchase (strike 1). To find out more, the user decides to
The Best and Worst UX in the Travel Industry Finding the best flight deals online can be an exhilarating experience. Almost every booking site today promises the lowest fares available and, in some cases, even a price match guarantee. With such a
Last November 18th our CEO was interviewed by Ditsa Keren, of Website Planet; Here are some excerpts from the interview: “If we take a step back and think about how software has evolved over the past 15 years, the cost and time
Designers are prone to falling into the trap of cluttering their interfaces. Limitations of space often push them to the wall, and they find themselves trying to fit everything they can into a tiny usable space. The unique problem that the modern
How Can Bad UX Influence Your Conversion Funnel? Source: Shengjun Shi Regardless of whether you sell a product, offer a service or run a blog, any visitor comes to your site with simple goals like consuming or gathering more information. The user experience

Let’s work together on your next UX study.

Create positive user experiences and keep customers loyal to your product and brand.

Analytics tells you what,
Userlytics tells you WHY.