Introducing Userlytics 5-Second Test, our feature is currently in its BETA version and available exclusively for desktop devices.
What is the 5-Second Test?
The 5-Second Test is a UX research technique aimed at gathering users’ immediate impressions of a design. In this test, participants are shown an image of a landing page or screen for exactly five seconds. After this brief exposure, they are asked a follow-up question to gauge their observations. This quick method allows us to rapidly collect valuable insights into users’ spontaneous reactions, paving the way for informed design refinements and an improved user experience.
When to Utilize the 5-Second Test
The 5-Second Test is particularly useful when you aim to quickly assess users’ initial reactions to a design element, such as a landing page, interface screen, or visual asset. By capturing these spontaneous impressions, you can identify potential strengths, weaknesses, and areas for improvement. This test is invaluable during the early stages of design development, helping you make data-driven decisions to enhance user engagement.
Metrics and Insights
The metrics you’ll receive are directly tied to the activity you select for the test
How to Set Up the 5-Second Test on the Userlytics Platform
Step-by-Step:
Add or Drag the Activity: Access the test Builder and either add the 5-Second Test activity or drag it into your testing sequence.

Upload an Image: Choose the image you wish to test. This could be a landing page, a screen mockup, or any other visual design element.

Set the Duration: Customize the exposure duration for the image, ranging from 5 to 20 seconds.

Add an Activity: Complete the setup by adding any follow-up activities you consider necessary.

Need Help?
If you require any assistance don’t hesitate to reach out to our support team at operations@userlytics.com.